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Jipijapa, un cantón por descubrir y el precio sobre el valor


Su comida, su gente, sus calles. Tres días que han dado este resultado. Ecuador, tan pequeño pero tan lleno de vida. Jipijapa, cafe, sombreros, pescado, bolón y queso!!!...


Y como dicen por ahi, el video un poco shaky, la banda sonora un poquito chapuza...pero mejorará :)

La reflexión...
De la paja toquilla al café y hoy astiados sin apenas fuente de ingresos. Y es que en Jipijapa no se vende café de Jipijapa, sólo hay que darse una vuelta por los mercados. Y los sombreros hace ya mucho que dejaron de cotizar, tanto fue así que de 8USD por sombrero llegaron a recibir tan solo 0.50USD.
Por qué una region llena de recursos es poco valorada? Damos más valor al consumo, a la marca, a la imagen...olvidando la esencia de las cosas. No dejo de tener un sentimiento de impotencia al ver cómo la historia se repite, no aprendemos nada...Nos repiten que los recursos naturales son la esencia de la vida, pero nos empeñamos en asignar valor al precio....

Continuará...


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